As a BMS (Battery Management System) and energy storage brand, Innovscape needed to stand out from all the emerging players in the electric power segment. This project presents our process of designing a complete brand, right from the ethos to its usage scenarios. Let’s go!
The next step was to translate the brand ethos into an engaging visual identity. The final logo and patterns were arrived upon after multiple rounds of ideations and testing in different contexts. Here we talk about our thoughts behind the visual brand identity of Innovscape.
This dynamic and energetic logo stands for speed, efficiency and forward thinking, all characteristics that we would like the brand to be associated with. Using a combination of circles at different scales, this logo focuses on the brand’s mission to make the planet more sustainable and circular. Depending on the scale at which you view it, the pictogram can elicit different meanings. From a zoomed out perspective, It looks like a circle. This stands for Innovscape’s brand values of creating a circular ecosystem of energy. Zoomed in, It is a circle that is made up of more circles. This is a metaphor for a large energy system made up of smaller elements, that all work together to form an efficient grid. The circle also represents the Earth, and the small dots show how Innovscape is lighting up each point on the planet.
Innovscape's compelling visual language revolves around the creative interplay of Grids and Dots, electrifyingly capturing the brand's ethos. The significance of the dots adds a powerful dimension, further accentuating the brand's identity and message.
The BMS board of Innovscape is printed in Brand color ‘Earth Red’, while keeping all the elements on the board in Metal grey and black colors. This ensures that Innovscape has a unique brand outside as well as inside. Here, the logo fits really well in the circuit environment of metal contacts and lines.
We use icons to add visual differentiation in text-heavy pieces such as 2-pagers, web pages, and tool-kits. These icons were designed to be friendly and understanding, complimenting the rest of the content. The line weight was maintained throughout, along with the visual weight to create a uniform icon set for the brand.
The brand system of Innovscape works well together and can be used in multiple contexts with various scenarios. This is displayed through the following brand collaterals, where everything from the brand ethos to its visual elements work in sync to create a strong and inspiring brand.
