NEXSTEM RE-BRAND

Our foray into the world of Brain Computer Interface, or BCI for short, started with our collaboration with Nexstem. This rebranding project included a revamp of their ethos, identity, logo and visual style, which later translated into their products as well as the web application. Let’s have a look!

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ETHOS

With a vision to unlock the true potential of mankind and foster its evolution, Nexstem is well on its way to guide how we imagine our interactions with products around us. The brand truly redefines what can be done with the power of the mind. This aspect has been captured aptly with the tagline “Think beyond thought”, which became the crux of our ethos design. Deriving insights from our research phase, we created a unique set of attributes that truly speak the language of Nexstem. The brand vision, mission, values, statements, brand and user persona, USP, voice and tone were created as part of this exercise.

REVAMP

The core of the brief was to create a compelling logo that does justice to the innovative and futuristic work that Nexstem are doing. While the earlier logo was minimal, it served a functional purpose more than an emotional one. It showed exactly what the BCI headset is about, rather than talk about the bigger picture. The new logo not only brought a new dimension and narrative to the brand, but also added a spark of colours, not seen before in the segment.

Nexstem Re-Brand

BRAND IDENTITY

After creating a strong foundation of the brand culture, we hopped onto the visual side of things. Numerous ideations and iterations later, we found a style that was unanimously liked and selected. The logo, colour palette and other graphic elements all have their roots from the ethos, and together create a cohesive visual identifier for Nexstem.

IDENTITY

The human mind is capable of many wondrous things. Nexstem takes this superpower to the next step of evolution. It aims to redefine what it means to be human, by unlocking the mind’s true potential. The logo represents the brand attribute of “Think beyond thought” in a minimal and effective way. The inner negative space is an abstraction of a human head, while the filled, colorful space shows the expansiveness of the mind. The pictorial mark represents the broadening of horizons, opening of minds, and transcendence of our biological limits. It also resembles a doorway to limitless possibilities.

COLOUR

Unlike many brands that have a single or dual color palette, Nexstem’s brand is represented by a wide but specific spectrum of colors. Not only does this represent the myriad synapses and states of the mind perfectly, but it also helps Nexstem stand out from the competition. The brand palette sprawls across both cold and warm colors, showing the range of emotions and thoughts that our brain is capable of. The subtle blending of colours is a reflection of our thoughts, which are not always crystal clear or well-formed, but obscure and mysterious.

Identity 03

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VISUAL LANGUAGE

The brand of Nexstem is nuanced and flexible, in that it can change depending on what needs to be in focus. Nexstem’s visual language is an abstraction of our thoughts. Each composition is a multi-layered coalescence of its different features. The topmost layer is adorned with clear line patterns that show a surface-level clarity that we have of our reasoning. As we go further down, things get grainier and hazier, just like our thoughts.

Heading

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Ambient Graphics

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Heading

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Conclusion

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