COMMUNICATION DESIGN
The core of this vertical is in the name itself. It is the ability to communicate the right ideas and emotions using the right medium. Communication can come in different ways. It could be in a visual medium, such as graphic design, branding, publication design or merchandising. It can be through words, like in the case of creative writing, ethos design and marketing. Sometimes, it is just capturing a moment and communicating through photographs and videos. Or, it can engage completely different senses through sound design, packaging design and olfactory design! All of these are included in this widespread vertical, and are different means to communicate fascinating stories.
INDUSTRIAL DESIGN
Man is a tool-making animal. Objects and products have been instrumental in not just bettering our lives, but in creating and progressing civilisation itself. This vertical deals with the design of these tangible products, typically focussing on the physical form, functionality, ergonomics and manufacturability. It could be smaller, everyday objects as in the case of product design, appliance design and furniture design or it could be objects of a bigger scale, with automobile design and aircraft design. It could be at a surface level, as colour and form design, or it could dive deeper with material design. No matter what product is being created or reworked, the goal of this vertical is to create a lasting value and experience for its user.
UI-UX DESIGN
User Interface (UI) and User Experience (UX) as a field started right when we began interacting with our objects. The vertical was born in the physical world, and later translated into the digital realm. However, the integral parts that make it so universal are still widely used. UI/UX design employs a user-centric approach to creating and curating effortless experiences. User flow mapping, UX Research, wireframing and user testing are used throughout the process in order to create compelling web designs and app designs. With engaging interfaces, micro interactions and motion graphics, the vertical puts great emphasis on creating delight for the user. Web-app design and dashboard design also comes under this vertical.
