BIOCA
Our foray into the world of Brain Computer Interface, or BCI for short, started with our collaboration with Nexstem. This rebranding project included a revamp of their ethos, identity, logo and visual style, which later translated into their products as well as the web application. Let’s have a look!
# BRAND ETHOS
UI/UX DESIGN OF NEXSTEM
CONSISTENT EXPERIENCE ACROSS DEVICES
IMPACT
With a strong and cohesive brand identity, Nexstem has managed to raise both funds and eyebrows in the months following their rebranding. The brand and logo was appreciated in various expos and exhibitions all round the world, and often became the first thing people notice and remember about the organization. The accolades and a strong recall value that the rebranding got Nexstem was noticed and appreciated by their investors, who themselves loved how the entire project turned out. We are certain that the brand will continue to make waves and take Nexstem further in the years to come.
SEE INDUSTRIAL DESIGN OF NEXSTEM
NEXT PROJECT
NEXSTEM
Our foray into the world of Brain Computer Interface, or BCI for short, started with our collaboration with Nexstem. This rebranding project included a revamp of their ethos, identity, logo and visual style, which later translated into their products as well as the web application.Let’s have a look!
# BRAND ETHOS
# IDENTITY DESIGN
# BRAND REVAMP
INDUSTRIAL DESIGN OF NEXSTEM
UI/UX DESIGN OF NEXSTEM
WISDOM
DASHBOARD
The core of the brief was to create a compelling logo that does justice to the innovative and futuristic work that Nexstem are doing. While the earlier logo was minimal, it served a functional purpose more than an emotional one. It showed exactly what the BCI headset is about, rather than talk about the bigger picture. The new logo not only brought a new dimension and narrative to the brand, but also added a spark of colours, not seen before in the segment.
DESIGNING THE FUTURE OF INTERFACES
REVOLUTIONARY TECH
MADE ACCESSIBLE
The human mind is capable of many wondrous things. Nexstem takes this superpower to the next step of evolution. It aims to redefine what it means to be human, by unlocking the mind’s true potential. The logo represents the brand attribute of “Think beyond thought” in a minimal and effective way. The inner negative space is an abstraction of a human head, while the filled, colorful space shows the expansiveness of the mind. The pictorial mark represents the broadening of horizons, opening of minds, and transcendence of our biological limits. It also resembles a doorway to limitless possibilities.
‘NO-CODE’ WONDER
The human mind is capable of many wondrous things. Nexstem takes this superpower to the next step of evolution. It aims to redefine what it means to be human, by unlocking the mind’s true potential. The logo represents the brand attribute of “Think beyond thought” in a minimal and effective way. The inner negative space is an abstraction of a human head, while the filled, colorful space shows the expansiveness of the mind. The pictorial mark represents the broadening of horizons, opening of minds, and transcendence of our biological limits. It also resembles a doorway to limitless possibilities.
ENCODING ‘PLAY’
The human mind is capable of many wondrous things. Nexstem takes this superpower to the next step of evolution. It aims to redefine what it means to be human, by unlocking the mind’s true potential. The logo represents the brand attribute of “Think beyond thought” in a minimal and effective way. The inner negative space is an abstraction of a human head, while the filled, colorful space shows the expansiveness of the mind. The pictorial mark represents the broadening of horizons, opening of minds, and transcendence of our biological limits. It also resembles a doorway to limitless possibilities.
SEAMLESS NAVIGATION ACCROSS MODULES
The human mind is capable of many wondrous things. Nexstem takes this superpower to the next step of evolution. It aims to redefine what it means to be human, by unlocking the mind’s true potential. The logo represents the brand attribute of “Think beyond thought” in a minimal and effective way. The inner negative space is an abstraction of a human head, while the filled, colorful space shows the expansiveness of the mind.
IMPACT
With a strong and cohesive brand identity, Nexstem has managed to raise both funds and eyebrows in the months following their rebranding. The brand and logo was appreciated in various expos and exhibitions all round the world, and often became the first thing people notice and remember about the organization. The accolades and a strong recall value that the rebranding got Nexstem was noticed and appreciated by their investors, who themselves loved how the entire project turned out. We are certain that the brand will continue to make waves and take Nexstem further in the years to come.
INDUSTRIAL DESIGN OF NEXSTEM
UI/UX DESIGN OF NEXSTEM
THE PROCESS
The core of the brief was to create a compelling logo that does justice to the innovative and futuristic work that Nexstem are doing. While the earlier logo was minimal, it served a functional purpose more than an emotional one. It showed exactly what the BCI headset is about, rather than talk about the bigger picture. The new logo not only brought a new dimension and narrative to the brand, but also added a spark of colours, not seen before in the segment.
COLOURS
The human mind is capable of many wondrous things. Nexstem takes this superpower to the next step of evolution. It aims to redefine what it means to be human, by unlocking the mind’s true potential. The logo represents the brand attribute of “Think beyond thought” in a minimal and effective way. The inner negative space is an abstraction of a human head, while the filled, colorful space shows the expansiveness of the mind. The pictorial mark represents the broadening of horizons, opening of minds, and transcendence of our biological limits. It also resembles a doorway to limitless possibilities.
TYPE SCALE
Unlike many brands that have a single or dual color palette, Nexstem’s brand is represented by a wide but specific spectrum of colors. Not only does this represent the myriad synapses and states of the mind perfectly, but it also helps Nexstem stand out from the competition. The brand palette sprawls across both cold and warm colors, showing the range of emotions and thoughts that our brain is capable of. The subtle blending of colours is a reflection of our thoughts, which are not always crystal clear or well-formed, but obscure and mysterious.
ICONOGRAPHY
The human mind is capable of many wondrous things. Nexstem takes this superpower to the next step of evolution. It aims to redefine what it means to be human, by unlocking the mind’s true potential. The logo represents the brand attribute of “Think beyond thought” in a minimal and effective way. The inner negative space is an abstraction of a human head, while the filled, colorful space shows the expansiveness of the mind. The pictorial mark represents the broadening of horizons, opening of minds, and transcendence of our biological limits. It also resembles a doorway to limitless possibilities.
