NEXSTEM
NexStem’s Wisdom SDK is a revolutionary tool aimed at taking the nascent tech of Brain Computer Interfaces to the masses. Sporting ‘no code’ workflows and playful triggers, the dashboard aims at alleviating the aura of the generally perceived ‘complex world of eegs & BCIs’.
A FEATURE RICH EXPERIENCE
The Wisdom dashboard features various modules that allow the user to monitor their brain activity, create their own experiments, train algorithms and also to Deploy the BCI Pipelines designed by them. The platform hosts templates as well as guides for the users to kickstart their exploration of BCI enabled applications.
WISDOM
DASHBOARD
The Wisdom dashboard forms a key component in the Nexstem BCI ecosystem. The Dashboard allows users to interact and gain insights from the data captured by their NexStem headset with ease. Be it visualising brain activity or deploying a BCI pipeline, the user is presented with intuitive tools and seamless user flows. Let’s explore the thought that went behind it!
IMPACT
NexStem’s Wisdom Dashboard has received several accolades for its intuitive design from its users since its inception in early 2022. The commendations for the aesthetics of the Dashboard have also been several. NexStem’s showcase of its product system at VIVA Tech 2022 won them the ‘Augmented Entertainment’ award, a testimony to the design led development.
‘NO-CODE’ WONDER
The Wisdom Dashboard features Visual coding for an intuitive workflow. The visual nature of interaction engages a wider audience irrespective of their expertise. The UI components play a key role in making the visual coding experience satisfying. Button states and various micro-interactions make for an engaging User Experience.
Inspite of its efforts to make the platform accessible, it doesn’t leave behind the needs of professionals who would like to take control of the platforms ability and think beyond. A local SDK for professionals which allows for API access and finer control through custom inputs is made available as well.
ENCODING ‘PLAY’
Play forms an integral part of learning amongst humans as well as animals. A goal achieved through play rather than a sequential task eliminates ‘analysis paralysis’ and cuts down cognitive load considerably. Play also significantly engages a wider audience in comparison to a typical approach. These thoughts led to ‘play’ being one of the key tenets of the Dashboard’s Design Philosophy and is imbued in various touch-points in the dashboard.
The visualisation module for instance features a graphic of the product along with the 16 electrode positions. The earlier pilot version featured an array of checkered boxes with the names of the electrodes (Pz, CPz, etc). While the electrode names were clearly mentioned, this caused a noticeable ‘Analysis Paralysis’. A preliminary enquiry also revealed that most users tend to not remember the electrode positions inspite of its importance. This was taken as an opportunity to incorporate play and simultaneously get the user to familiarise with the product that they own, an hypotheses initially. The electrode selection was then made visually engaging with respect to the BCI owned by the user. The hypothesis later proved to be true, by engaging users and reducing electrode selection times drastically.
BRAND INFUSED STYLE
The Principles framed by the Branding team are incorporated in the UI throughout. The vibrant color palette find its application conveying various states and making for an engaging experience. The colours make for a breath of fresh air in the space of ‘BCI Dashboards’. They also signify the relentless and young spirit of NexStem as a company. The backdrops have a flair of gradients and colours in motion, setting the mood for a unique experience.
NEXSTEM
Our foray into the world of Brain Computer Interface, or BCI for short, started with our collaboration with Nexstem. This rebranding project included a revamp of their ethos, identity, logo and visual style, which later translated into their products as well as the web application.Let’s have a look!
# BRAND ETHOS
# IDENTITY DESIGN
# BRAND REVAMP
INDUSTRIAL DESIGN OF NEXSTEM
UI/UX DESIGN OF NEXSTEM
WISDOM
DASHBOARD
The core of the brief was to create a compelling logo that does justice to the innovative and futuristic work that Nexstem are doing. While the earlier logo was minimal, it served a functional purpose more than an emotional one. It showed exactly what the BCI headset is about, rather than talk about the bigger picture. The new logo not only brought a new dimension and narrative to the brand, but also added a spark of colours, not seen before in the segment.
DESIGNING THE FUTURE OF INTERFACES
REVOLUTIONARY TECH
MADE ACCESSIBLE
The human mind is capable of many wondrous things. Nexstem takes this superpower to the next step of evolution. It aims to redefine what it means to be human, by unlocking the mind’s true potential. The logo represents the brand attribute of “Think beyond thought” in a minimal and effective way. The inner negative space is an abstraction of a human head, while the filled, colorful space shows the expansiveness of the mind. The pictorial mark represents the broadening of horizons, opening of minds, and transcendence of our biological limits. It also resembles a doorway to limitless possibilities.
‘NO-CODE’ WONDER
The human mind is capable of many wondrous things. Nexstem takes this superpower to the next step of evolution. It aims to redefine what it means to be human, by unlocking the mind’s true potential. The logo represents the brand attribute of “Think beyond thought” in a minimal and effective way. The inner negative space is an abstraction of a human head, while the filled, colorful space shows the expansiveness of the mind. The pictorial mark represents the broadening of horizons, opening of minds, and transcendence of our biological limits. It also resembles a doorway to limitless possibilities.
ENCODING ‘PLAY’
The human mind is capable of many wondrous things. Nexstem takes this superpower to the next step of evolution. It aims to redefine what it means to be human, by unlocking the mind’s true potential. The logo represents the brand attribute of “Think beyond thought” in a minimal and effective way. The inner negative space is an abstraction of a human head, while the filled, colorful space shows the expansiveness of the mind. The pictorial mark represents the broadening of horizons, opening of minds, and transcendence of our biological limits. It also resembles a doorway to limitless possibilities.
SEAMLESS NAVIGATION ACCROSS MODULES
The human mind is capable of many wondrous things. Nexstem takes this superpower to the next step of evolution. It aims to redefine what it means to be human, by unlocking the mind’s true potential. The logo represents the brand attribute of “Think beyond thought” in a minimal and effective way. The inner negative space is an abstraction of a human head, while the filled, colorful space shows the expansiveness of the mind.
IMPACT
With a strong and cohesive brand identity, Nexstem has managed to raise both funds and eyebrows in the months following their rebranding. The brand and logo was appreciated in various expos and exhibitions all round the world, and often became the first thing people notice and remember about the organization. The accolades and a strong recall value that the rebranding got Nexstem was noticed and appreciated by their investors, who themselves loved how the entire project turned out. We are certain that the brand will continue to make waves and take Nexstem further in the years to come.
INDUSTRIAL DESIGN OF NEXSTEM
UI/UX DESIGN OF NEXSTEM
REVOLUTIONARY TECH
MADE ACCESSIBLE
One of the keystones for the Dashboard design was, the intent to make BCI’s accessible to all. This nascent tech has seen a barrier of entry owing to its prerequisite for technical knowledge and expertise. This instilled in the design and engineering team a need to simplify processes to the bare minimum. Processes that would otherwise take a fair share of cognitive load where meticulously leaned to their essentials. The lean processes along with engaging UI components made for a recipe that was intuitive and appealing.
