NEW IDENTITY
OLD IDENTITY
REVAMP
The core of the brief was to create a compelling logo that does justice to the innovative and futuristic work that Nexstem are doing. While the earlier logo was minimal, it served a functional purpose more than an emotional one. It showed exactly what the BCI headset is about, rather than talk about the bigger picture. The new logo not only brought a new dimension and narrative to the brand, but also added a spark of colours, not seen before in the segment.
SUPER HAZY
SLIGHTLY HAZY
CLEAR
BRAND AS PRIORITY
PRODUCT AS PRIORITY
MESSAGE AS PRIORITY
GEOMETRIC JUXTAPOSE
ELECTRODE GRID
TEXT GRAPHIC
OLD IDENTITY
NEW IDENTITY
REVAMP
The core of the brief was to create a compelling logo that does justice to the innovative and futuristic work that Nexstem are doing. While the earlier logo was minimal, it served a functional purpose more than an emotional one. It showed exactly what the BCI headset is about, rather than talk about the bigger picture. The new logo not only brought a new dimension and narrative to the brand, but also added a spark of colours, not seen before in the segment.
IDENTITY
The human mind is capable of many wondrous things. Nexstem takes this superpower to the next step of evolution. It aims to redefine what it means to be human, by unlocking the mind’s true potential. The logo represents the brand attribute of “Think beyond thought” in a minimal and effective way. The inner negative space is an abstraction of a human head, while the filled, colorful space shows the expansiveness of the mind. The pictorial mark represents the broadening of horizons, opening of minds, and transcendence of our biological limits. It also resembles a doorway to limitless possibilities.
COLOUR
Unlike many brands that have a single or dual color palette, Nexstem’s brand is represented by a wide but specific spectrum of colors. Not only does this represent the myriad synapses and states of the mind perfectly, but it also helps Nexstem stand out from the competition. The brand palette sprawls across both cold and warm colors, showing the range of emotions and thoughts that our brain is capable of. The subtle blending of colours is a reflection of our thoughts, which are not always crystal clear or well-formed, but obscure and mysterious.
NEXSTEM
Our foray into the world of Brain Computer Interface, or BCI for short, started with our collaboration with Nexstem. This rebranding project included a revamp of their ethos, identity, logo and visual style, which later translated into their products as well as the web application.Let’s have a look!
REVAMP
The core of the brief was to create a compelling logo that does justice to the innovative and futuristic work that Nexstem are doing. While the earlier logo was minimal, it served a functional purpose more than an emotional one. It showed exactly what the BCI headset is about, rather than talk about the bigger picture. The new logo not only brought a new dimension and narrative to the brand, but also added a spark of colours, not seen before in the segment.
OLD IDENTITY
NEW IDENTITY
ETHOS
With a vision to unlock the true potential of mankind and foster its evolution, Nexstem is well on its way to guide how we imagine our interactions with products around us. The brand truly redefines what can be done with the power of the mind. This aspect has been captured aptly with the tagline “Think beyond thought”, which became the crux of our ethos design. Deriving insights from our research phase, we created a unique set of attributes that truly speak the language of Nexstem. The brand vision, mission, values, statements, brand and user persona, USP, voice and tone were created as part of this exercise.
VISUAL IDENTITY
After creating a strong foundation of the brand culture, we hopped onto the visual side of things. Numerous ideations and iterations later, we found a style that was unanimously liked and selected. The logo, colour palette and other graphic elements all have their roots from the ethos, and together create a cohesive visual identifier for Nexstem.
IDENTITY
The human mind is capable of many wondrous things. Nexstem takes this superpower to the next step of evolution. It aims to redefine what it means to be human, by unlocking the mind’s true potential.
The logo represents the brand attribute of “Think beyond thought” in a minimal and effective way. The inner negative space is an abstraction of a human head, while the filled, colorful space shows the expansiveness of the mind.
The pictorial mark represents the broadening of horizons, opening of minds, and transcendence of our biological limits. It also resembles a doorway to limitless possibilities.
COLOUR
Unlike many brands that have a single or dual color palette, Nexstem’s brand is represented by a wide but specific spectrum of colors. Not only does this represent the myriad synapses and states of the mind perfectly, but it also helps Nexstem stand out from the competition. The brand palette sprawls across both cold and warm colors, showing the range of emotions and thoughts that our brain is capable of. The subtle blending of colours is a reflection of our thoughts, which are not always crystal clear or well-formed, but obscure and mysterious.
VISUAL LANGUAGE
The brand of Nexstem is nuanced and flexible, in that it can change depending on what needs to be in focus. Nexstem’s visual language is an abstraction of our thoughts. Each composition is a multi-layered coalescence of its different features. The topmost layer is adorned with clear line patterns that show a surface-level clarity that we have of our reasoning. As we go further down, things get grainier and hazier, just like our thoughts.
PRODUCT AS PRIORITY
BRAND AS PRIORITY
MESSAGE AS PRIORITY
GRAPHIC ELEMENTS
These elements are what make up the canvas of Nexstem’s myriad branding assets. The numbers and marking lines provide a unique aesthetic to the brand, that also goes with Nexstem’s calibration UI. The grainy texture of the background forms the basis of Nexstem’s brand visuals, providing a gritty canvas to showcase all of the graphic elements on. Together, these graphic elements reinforce and complete Nexstem’s brand language.
GEOMETRIC JUXTAPOSE
ELECTRODE GRID
TEXT GRAPHIC
AMBIENT GRAPHICS
These visuals are created in Keyshot with a custom HDRI with lights in Nexstem Brand colors focussed on the product. The Product is then rotated with motion blur on. This creates a hazy graphic style, similar to our thoughts - some clearer and some hazier. The type of ambient graphic that needs to be used depends on the content on the page. Clearer graphics for direct communication, and hazier for more abstract representation like vision, future, emotions etc.
SUPER HAZY
SLIGHTLY HAZY
CLEAR
COLLATERALS
Brand collaterals were all individually designed to showcase how Nexstem’s brand can be translated into the world, in various print and digital media. Each of these diverse products show the brand in use and thus give us a good precedent for more of Nexstem to come.
FONT SYSTEM
The typography of Nexstem comprises of the dual fonts Silka and Manrope. These clean and geometric fonts allow legibility at almost any size, making their combination an idea font system for various media. While Silka makes for a bold and stable title font, Manrope pairs up nicely as the more rounded, yet structured counterpart as the body text font.
SILKA
MANROPE
IMPACT
With a strong and cohesive brand identity, Nexstem has managed to raise both funds and eyebrows in the months following their rebranding. The brand and logo was appreciated in various expos and exhibitions all round the world, and often became the first thing people notice and remember about the organization. The accolades and a strong recall value that the rebranding got Nexstem was noticed and appreciated by their investors, who themselves loved how the entire project turned out. We are certain that the brand will continue to make waves and take Nexstem further in the years to come.
SILKA
MANROPE