IDENTITY
As a primary brand identifier, the logo brings this “earthiness” to the brand, with the help of a minimal, grounded, and well-balanced pictogram. The Superkons logo embodies the essence of what the brand does - Create super concentrated cleaning products. Letters of the wordmark are concentrated in the bottom left corner, enclosed inside a box. The minimal style of the logo give an impression of an established brand. The top right corner of the box is rounded, and follows the language of the typeface. This corner diagonally balances the visual weight of the logo. The typeface used in the wordmark is a modern sans serif typeface called “Space Grotesk”. This typeface creates an organic and elegant visage to the brand. The letters are designed to fit in an aesthetic 3x3 grid, adding to the beauty and balance of the Superkons logo.
VARIANTS
The brand for Superkons includes three different variants of its logo, depending on the context and placement. While the primary and alternate logo should be used in places where the size is at least 1 inch long, the secondary logo is used in places that are much constrained and small.
PRIMARY LOGO
ALTERNATE LOGO
SECONDARY LOGO
LOGO ON PRODUCT
While designing the brand system of Superkons, utmost care was taken to ensure that the brand stands out, and still looks elegant on its product packaging. We created multiple mockups showing how the logo would look in a real scenario, and thus developed a robust brand.
COLOUR
Nothing is quite as calming as the smell and touch of wood, or the texture of the soft soil under our feet. Superkon’s colours bring these sensory experiences into the brand essence. With a neutral and nature-inspired colour palette, this brand language gives the spotlight to the colorful fragrances that Superkons has, while also creating a sense of comfort and caring.
AGELESS BROWN
SANDAL WOOD
PEARL WHITE
GRAY | LEATHER BROWN | GREEN
PATTERNS
While the SuperKons logo creates a structured and elegant image of the brand, the patterns represent its organic character. These patterns are inspired by the layered nature of Earth. The Superkons brand abstracts these laminar patterns, using its color palette of muted hues, to display the organic and free nature of the brand.
APPLICATION
The logo, brand colours and patterns all come together to create a memorable brand with high recall value. Superkons found instant praise from its investors and customers alike, and helped them position themselves uniquely apart from the competition. Here is a look at how the brand looks along with Superkons products.
SUPERKONS
Superkons is a Swedish brand that makes super concentrated products that can be added to water to create home cleaning solutions. This project was a challenging and exciting proposition, as our first branding design project for the European market.
VISIT SUPERKONS.COM
IDENTITY
As a primary brand identifier, the logo brings this “earthiness” to the brand, with the help of a minimal, grounded, and well-balanced pictogram. The Superkons logo embodies the essence of what the brand does - Create super concentrated cleaning products. Letters of the wordmark are concentrated in the bottom left corner, enclosed inside a box. The minimal style of the logo give an impression of an established brand. The top right corner of the box is rounded, and follows the language of the typeface. This corner diagonally balances the visual weight of the logo. The typeface used in the wordmark is a modern sans serif typeface called “Space Grotesk”. This typeface creates an organic and elegant visage to the brand. The letters are designed to fit in an aesthetic 3x3 grid, adding to the beauty and balance of the Superkons logo.
VARIANTS
The brand for Superkons includes three different variants of its logo, depending on the context and placement. While the primary and alternate logo should be used in places where the size is at least 1 inch long, the secondary logo is used in places that are much constrained and small.
PRIMARY LOGO
ALTERNATE LOGO
SECONDARY LOGO
LOGO ON PRODUCT
While designing the brand system of Superkons, utmost care was taken to ensure that the brand stands out, and still looks elegant on its product packaging. We created multiple mockups showing how the logo would look in a real scenario, and thus developed a robust brand.
COLOUR
Nothing is quite as calming as the smell and touch of wood, or the texture of the soft soil under our feet. Superkon’s colours bring these sensory experiences into the brand essence. With a neutral and nature-inspired colour palette, this brand language gives the spotlight to the colorful fragrances that Superkons has, while also creating a sense of comfort and caring.
AGELESS BROWN
SANDAL WOOD
PEARL WHITE
PATTERNS
While the SuperKons logo creates a structured and elegant image of the brand, the patterns represent its organic character. These patterns are inspired by the layered nature of Earth. The Superkons brand abstracts these laminar patterns, using its color palette of muted hues, to display the organic and free nature of the brand.
APPLICATION
The logo, brand colours and patterns all come together to create a memorable brand with high recall value. Superkons found instant praise from its investors and customers alike, and helped them position themselves uniquely apart from the competition. Here is a look at how the brand looks along with Superkons products.
NEXT PROJECT
GRAY
LEATHER BROWN
GREEN