The challenge was designed from concept to culmination by Studio Carbon. Right from the words used in the name, to the brand colours, everything was chosen to create a very distinct identity for the challenge. A combination of illustrated assets, patterns and colours made for a unique brand identity.
A mega-illustration was designed, that portrayed various aspects of a digital society in India. Each part could be separately used for making any type of digital content for the competition.
Once the challenge was designed, it was time to create a strong online presence. During the execution stage, we designed various social media templates and Google ad banners, to help reach the challengeto the right people.
Based on the brand voice, content was created for the Challenge website. The tonality showed the dangers of a digital future, but also hoped for a better one.